Vice President Sales/Marketing and E-Commerce


Jeff Iavarone brings sixteen years of industry experience to the role of Vice President Sales/Marketing and E-Commerce with Expotel Hospitality. Prior to joining Expotel Hospitality, Jeff was Regional Director of Sales & Marketing for the Flagstone Hospitality group overseeing the West Region portfolio of (Hiltons, Marriott's, Holiday, Sheratons, Doubletree) hotels for six years. He was active in setting global direction and processes for Flagstone Hospitality over the years setting the standard of driving top line revenue through relationships and proactive communication with his hotel teams. He had consistently driven premium RevPar Index's upwards throughout his six year tenure. He was awarded "Trainer of the Year" for Flagstone's fifty three hotels and is the author of "Managing and Measuring" including author of "Sight Impact". His hotels have won numerous awards and achievements including "Chairman's Circle" (Marriott), lead the Southeast "DOS Of The Year" (Marriott) and Southeast "Sales Team of the Year" (Marriott), Sheraton's "Most Improved Hotel", and awarded a "Quality Excellence" hotel through Holiday. Jeff has the experience of senior level leadership providing a highly entrepreneurial environment while deploying sound sales, marketing, revenue management and operational strategy to all of Expotel hotels. He has extensive knowledge of brand initiatives and systems across full service, extended stay, as well as limited feature products bringing Expotel experience and knowledge of an ever changing industry. Prior to his tenure at Flagstone, Jeff served as Director of Marketing & Sales for Hilton Hotels and Sheraton Hotels in Chicago and Atlanta and as National Sales Manager roles in the hospitality industry. Jeff graduated from University of Illinois with BA Marketing and has lived in Chicago, Atlanta, and Dallas. Jeff is a full-time resident of New Orleans and enjoys reading, golf, and running. He lives his life by quoting "Passiveness is Not an Option".